Digital Innovation-Driven Entrepreneurship and Intrapreneurship

This intense, five-day project-based and team-based workshop combines lectures, readings, and case studies to simulate the environment of a digital innovation-driven enterprise (IDE). Participants are encouraged to bring their digital innovation ideas, be prepared to pitch them, and form diverse teams for an immersive learning experience. The workshop involves pre-course readings and interactive sessions covering aspects like market analysis, customer profiling, value proposition, and business model development.

What to Expect

• Introduction to digital innovation-driven enterprises and their importance.
• Exploration of market pull versus technology push, customer identification, market segmentation, and target customer profiling.
• Focused guidance on value propositions, customer acquisition, pricing strategies, and product scaling.
• Hands-on experience in creating and developing ideas for digital innovation-driven enterprises.

Takeaway

Participants will leverage their skills and ambition to learn about creating digital innovation-driven enterprises. This dynamic and interactive workshop aims to significantly advance entrepreneurial skills and knowledge.

Service Information

Delivery by: Led by Prof. John Breslin and Prof. Bernard Carlson of University of Galway and TechInnovate.
Service Code: SW103
Duration: 5 days
Pricing: Options at €10,000 and €40,000. (This cost can be 100% discounted for SMEs (under De Minimis State Aid*) and for public sector organisations)