Digital Innovation-Driven Entrepreneurship and Intrapreneurship


What to Expect

What You Takeaway

Who is this Service for?


This intense, five-day project-based and team-based workshop combines lectures, readings, and case studies to simulate the environment of a digital innovation-driven enterprise (IDE). Participants are encouraged to bring their digital innovation ideas, be prepared to pitch them, and form diverse teams for an immersive learning experience. The workshop involves pre-course readings and interactive sessions covering aspects like market analysis, customer profiling, value proposition, and business model development.

What to Expect

• Introduction to digital innovation-driven enterprises and their importance.
• Exploration of market pull versus technology push, customer identification, market segmentation, and target customer profiling.
• Focused guidance on value propositions, customer acquisition, pricing strategies, and product scaling.
• Hands-on experience in creating and developing ideas for digital innovation-driven enterprises.


Participants will leverage their skills and ambition to learn about creating digital innovation-driven enterprises. This dynamic and interactive workshop aims to significantly advance entrepreneurial skills and knowledge.

Service Information

Delivery by: Led by Prof. John Breslin and Prof. Bernard Carlson of University of Galway and TechInnovate.
Service Code: SW103
Duration: 5 days
Pricing: Options at €10,000 and €40,000. (This cost can be 100% discounted for SMEs (under De Minimis State Aid*) and for public sector organisations)

*Note on De Minimis Aid

De Minimis Aid is a form of financial support provided to organisations by government authorities. Data2Sustain may offer service discounts of up to 100% to eligible organizations through De Minimis Aid, subject to a cap of €300,000 over three fiscal years per organisation. Our team will follow up with you after booking to determine your eligibility for De Minimis Aid and provide further details on how it can benefit your organisation’s digital transformation.

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