Qualitative Insights & Functional Impact Analysis

The purpose of this service is to provide expert guidance and solutions to enhance products or processes through qualitative analyses, results can be used standalone or to supplement quantitative analyses by uncovering user experiences, pain points, and expectations, leading to improved design, functionality, and overall user satisfaction.

Benefits:

• Improves Product & Service Effectiveness – Ensures that features and functionalities truly enhance user experience and meet business goals.
• Enhances Quantitative Research – Complements statistical data by explaining the “why” behind the numbers.
• Identifies Patterns & Themes – Helps recognize common themes and trends in textual or visual data.
• Exploratory in Nature – Helps uncover new ideas, trends, and perspectives that may not emerge in quantitative research.

What to Expect

• Evaluating user needs and expected functional outcomes, product usability, and digital interactions for hardware, software and applications.
• Defining methodologies (e.g., interviews, surveys, focus groups, observations)
• Data Collection & Analysis, Conducting user interviews, usability testing, or field observations.
• Data driven decision making, determining the impact of products/services on functional outcomes.

Target Sectors

All enterprises and public sector organisations.

Takeaway

A report that will inform future developments by providing detailed user feedback to determine the impact of products/services on functional outcomes, ensuring alignment with customer needs, expectations, and market demands for continuous improvement and innovation.

Service Information

Applicability: SMEs, Public Organisations, and MidCaps across all sectors
Delivery by: University of Galway
Service code: FC106
Duration: Service duration varies on a case-by-case basis.
Delivery Format: Hybrid (depends on requirements)
Price: €15,000 – €45,000 (including up to €1,500 material allowance) This cost is eligible for a 100% discount under the De Minimis State Aid mechanism.