UX Design 1 – User Experience Needs Analysis and Persona Development

Leveraging the Design Thinking process from Stanford University’s d.school and MIT’s approach, this service offers a comprehensive 4-step UX design experience. Delivered through 1-1 online workshops over 5-6 weeks, it emphasizes human-centred research and interdisciplinary collaboration with a focus on technology and data.

What to Expect

1. Initial Scoping Meeting: Online session to understand industry-specific needs.

2. Collaboration Preparation: Creation of online/hybrid whiteboard templates and explanatory presentations.

3. Four-Step Process: Introduction, tutorial, and opportunity identification; conducting interviews and needs decomposition; development of two user personas; crafting a user journey based on needs, personas, and empathy maps.

Takeaway

A comprehensive MIRO presentation deck summarizing user research, interview processes, needs decomposition, and affinity mapping. This results in a defined ‘Needs’ list, informed user personas, empathy maps, and user journey maps for two key personas. These insights will guide further product/service ideation and development.

Service Information

Applicability: All sectors, especially SMEs reviewing current offerings or starting new product/service developments.

Provided by: UX Design experts from Atlantic Technological University (ATU)
Service Code: FC101
Duration: 12 days over a period agreed with the service user
Format: Online
Pricing: €12,000. (This cost can be 100% discounted for SMEs (under De Minimis State Aid*) and for public sector organisations)