UX Design 1 – User Experience Needs Analysis and Persona Development


What to Expect

What You Takeaway

Who is this Service for?


Leveraging the Design Thinking process from Stanford University’s d.school and MIT’s approach, this service offers a comprehensive 4-step UX design experience. Delivered through 1-1 online workshops over 5-6 weeks, it emphasizes human-centred research and interdisciplinary collaboration with a focus on technology and data.

What to Expect

1. Initial Scoping Meeting: Online session to understand industry-specific needs.

2. Collaboration Preparation: Creation of online/hybrid whiteboard templates and explanatory presentations.

3. Four-Step Process: Introduction, tutorial, and opportunity identification; conducting interviews and needs decomposition; development of two user personas; crafting a user journey based on needs, personas, and empathy maps.


A comprehensive MIRO presentation deck summarizing user research, interview processes, needs decomposition, and affinity mapping. This results in a defined ‘Needs’ list, informed user personas, empathy maps, and user journey maps for two key personas. These insights will guide further product/service ideation and development.

Service Information

Applicability: All sectors, especially SMEs reviewing current offerings or starting new product/service developments.

Provided by: UX Design experts from Atlantic Technological University (ATU)

Duration: 12 days over a period agreed with the service user

Format: Online

Pricing: 12,000 Euro (Eligible for 100% discount under De Minimis State Aid)*

*Note on De Minimis Aid

De Minimis Aid is a form of financial support provided to organisations by government authorities. Data2Sustain may offer service discounts of up to 100% to eligible organizations through De Minimis Aid, subject to a cap of €300,000 over three fiscal years per organisation. Our team will follow up with you after booking to determine your eligibility for De Minimis Aid and provide further details on how it can benefit your organisation’s digital transformation.

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